enterade® AO Pilot Campaign
90-Day Performance Summary · February 25 – May 24, 2026
⚡ Phase 1 Active — Day 10 of 30
90-Day Budget
$57K–$68K
Days Live
10 / 90
Channels Active
4
Amazon Sales
$3,529
🎯 Primary KPI — ROAS (Return on Ad Spend)
Current ROAS · Day 10
1.10x
$3,529 sales ÷ $3,211 spend
✅ Phase 1 Target Met
Phase 1 Target · Month 1
1.0x
Budget: $14K–$17K
✅ Already achieved
Phase 2 Target · Month 2
1.5x
Budget: $20K–$24K
📅 Mar 27 – Apr 25
Phase 3 Target · Month 3
2.0x
Budget: $23K–$27K
📅 Apr 26 – May 24
Previous Campaigns Avg
0.05x
2023 · $570K spend
📉 2023 baseline
Question 1
What has our performance been since launch?
In just 10 days, the pilot generated $3,529 in Amazon sales on $3,211 in media spend — delivering 1.10x ROAS and already exceeding the Phase 1 break-even target ahead of schedule.
ROAS 1.10x
Impressions 336K
Clicks 3,561
CTR 1.06%
Sales $3,529
Spend $3,211
➤
Question 3
What will we look like in 1–2–3 months?
Based on planned budgets and ROAS targets per phase:
Month 1: $14,000–$18,700 (budget × 1.0–1.1x)
Month 2: $30,000–$36,000 (budget × 1.5x)
Month 3: $46,000–$54,000 (budget × 2.0x)
Month 1: $14,000–$18,700 (budget × 1.0–1.1x)
Month 2: $30,000–$36,000 (budget × 1.5x)
Month 3: $46,000–$54,000 (budget × 2.0x)
90-Day Total: $90,000–$108,700
⚠️ Note: Projections assume ROAS targets are met and budgets are fully deployed. Actual results depend on optimization, seasonality, and Amazon conversion rates.
Question 2 — Is This Better Than Before?
2023 Campaigns (4 months)
0.05x
Avg ROAS · $570K+ spend · $23,995 total revenue over 4 months
→
22x
more efficient
per dollar spent
per dollar spent
AO Pilot — Day 10 Only
1.10x
Current ROAS · $3,211 spend · $3,529 revenue in just 10 days
⚠️ Important context: 2023 campaigns operated at ~178x larger budget scale ($570K vs. $3.2K). The 22x figure reflects ROAS efficiency per dollar spent — not total revenue volume. As the AO Pilot scales across 90 days, ROAS targets are set conservatively to account for this. The comparison nonetheless demonstrates a fundamentally stronger media strategy and channel mix.
📅 90-Day Pilot — Phase-by-Phase Projections
Phase 1
🟢 LIVE
Feb 25 – Mar 26, 2026 · Day 10 of 30
Budget Range
$14K–$17K
ROAS Target
1.0x
✅ Already at 1.10x on Day 10
Projected Sales Range
$14,000–$18,700
Budget × 1.0–1.1x ROAS
Phase 2
Upcoming
Mar 27 – Apr 25, 2026 · 30 days
Budget Range
$20K–$24K
ROAS Target
1.5x
Optimization from Phase 1 learnings
Projected Sales Range
$30,000–$36,000
Budget × 1.5x ROAS
Phase 3
Upcoming
Apr 26 – May 24, 2026 · 30 days
Budget Range
$23K–$27K
ROAS Target
2.0x
Full funnel + LinkedIn activated
Projected Sales Range
$46,000–$54,000
Budget × 2.0x ROAS